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At a party of our friends
(mainly from Autocrat's), one evening in our house in Grey Lynn,
we began the discussion of a brand name for the television. The
suitability of the name 'Colb' (my accounts were in the name
of 'Colb Electronics') didn't appeal. The already very popular
name of 'La Gloria' was appealing to all and something similar
was discussed. 'La Brookes' sounded silly but all agreed that
'La Wood', sounded great, and as by now Robin was considering
leaving Autocrat's and joining me on a permanent basis as well
as injecting some money in to the project ...... 'La Wood' was
agreed upon. It was also decided that the first sets which were
19" were to be called the 'Bijou' model, we also had plans
to make a 21" model at a later date |
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An impression from the first experimental 'La Wood',
rubber stamp we had made which we also adapted to make the casting
for the name badge attached to the front of all the TV's made.
The word 'Television', was dropped for the badge, and we decided
to add the word 'for', to the final rubber stamp (handwritten
in the example above). |
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Scans of the original
layout for a printed 'Manual & Instructions', to be given
with each 'La Wood' television, drawn up under discussion with
a group of our 'Autocrat', friends. We didn't have the funds
to have it printed at the begining, it was an undertaking later
promised by Tom Hughes of 'Easy Vision', but didn't materialise
before his company collapsed. |
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